Last updated: 8 April 2013
Startled Monocle may use tools or third party analytical software to automatically collect and use certain non-personal data that does not directly enable Startled Monocle to identify you. The types of non-personal data Startled Monocle may collect and use include, but are not limited to: (i) device properties, including, but not limited to IP address, Media Access Control (“MAC”) address and unique device identifier or other persistent or non-persistent device identifier (“Device ID”); (ii) device software platform and firmware; (iii) mobile phone carrier; (iv) geographical data such as zip code, area code and coarse location; (v) game progress, time used playing, score and achievements; (vi) other non-personal data as reasonably required by Startled Monocle to enhance the Services and other Startled Monocle products and services.
Startled Monocle may use Flurry analytics tool in order to develop and analyze use of the Services. If you wish to opt-out from Flurry analytics, please follow this link: http://www.flurry.com/resources/privacy.html.
Startled Monocle may use and disclose to Startled Monocle’s partners and contractors the collected non-personal data for purposes of analyzing usage of the Services, advertisement serving, managing and providing the Services and to further develop the Services and other Startled Monocle services and products.
You recognize and agree that the analytics companies utilized by Startled Monocle may combine the information collected with other information they have independently collected from other services or products relating to your activities. These companies collect and use information under their own privacy policies.
Startled Monocle may supplement your personal and non-personal data with data received from third parties in connection with demographic, advertisement, market and other analytics surveys or services.
Ad Serving Technology
Startled Monocle may display to you behaviorally targeted advertising. If you wish to “opt out” of certain targeted advertising, please visit http://www.youradchoices.com and/or www.networkadvertising.org. Please note that the links above may not reach all Startled Monocle’s advertising partners and certain behaviorally targeted advertising may still be displayed to you. If you want to be certain that no behaviorally targeted advertisements are displayed to you, please do not use or access the Services. Additionally please note that if you “opt out” it does not mean that you will no longer receive advertising. It just means that the advertising you see displayed will not be customized to you and your interests and may be less relevant to you.
Likely situations when you make personal data available to Startled Monocle include, but are not limited to: (i) registration for Services, contests and special events; (ii) accessing Services using a third party ID, such as social networking sites or gaming services; (iii) subscribing to newsletters; (iv) using “share video with a friend” or other similar features; (v) requesting technical support; and (vi) otherwise through use of Startled Monocle Services where personal data is required for use and/or participation.
The types of personal data may vary depending on the type of activity you are engaged in. The personal data Startled Monocle may collect, process and use may include, but are not limited to your name, screen/nick name, Startled Monocle Services’ or third party service ID, e-mail address, phone number, photo or other image, birthdate, sex, address, friend connections, avatar image, credit card information, shipping information; and location (only if directly identifiable to you, otherwise Startled Monocle treats location as non-personal data).
Startled Monocle may use personal and non-personal data, both individually and combined together, for purposes of analyzing usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving), customizing Startled Monocle’s communications and to further develop the Services and other Startled Monocle services and products. Startled Monocle may combine non-personal data with personal data.
Startled Monocle may use your personal data to send messages to you with informative and/or commercial content about Startled Monocle’s services or third party products and services Startled Monocle thinks may be of interest to you, such as new features and services, special offers and updated information.
Disclosure and Transfer of Personal Data
Startled Monocle may disclose your personal data to third parties as required by law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or Startled Monocle to legal liability. Startled Monocle may also disclose your personal data to third parties when Startled Monocle has a reason to believe that a disclosure is necessary to address potential or actual injury or interference with Startled Monocle’s rights, property, operations, users or others who may be harmed or may suffer loss or damage, or Startled Monocle believes that such disclosure is necessary to protect Startled Monocle’s rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on Startled Monocle. To the extent permitted by applicable law, Startled Monocle will make reasonable efforts to notify you of such disclosure through Startled Monocle’s website or in another reasonable manner.
Data Retention and Correctness
Irrespective of the above, Startled Monocle may still retain some of the data to the extent such retention is necessary to resolve disputes, enforce Startled Monocle user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services.
Cookies, beacons and tracking
The Services may use “cookies” and other technologies such as pixel tags, locally shared objects, clear GIFs and web beacons. Startled Monocle treats information collected by cookies and similar technologies as non-personal data.
Cookies: A “cookie” is a small bit of record-keeping information that websites often store on a user’s computer. Startled Monocle’s cookies do not include personal data and are typically used to quickly identify your device and to “remember” you. You can disable cookies or set your browser to alert you when cookies are being sent to your device; however, disabling cookies may affect your ability to use the Services.
Flash cookies & HTML5: Startled Monocle may also use Flash cookies (locally shared objects) and HTML5 storage (locally stored objects). Locally shared objects are small files similar to browser cookies and are used to remember your settings to personalize the look and feel of the Services. Locally shared objects only collect data in the aggregate. You may prevent locally shared objects from being placed by disabling locally stored objects in your browser or visit www.adobe.com. Locally stored objects, such as HTML5 Web Storage, are used for similar purposes as cookies but typically may contain a greater amount and different types of data than browser cookies.
Web Beacons and pixel tags: A “web beacon” or a “pixel tag” is an electronic image that allows Startled Monocle to count users who have visited certain pages or viewed certain advertisements. Web beacons, like cookies, do not include personal data. E-mails and other electronic communications Startled Monocle sends to you may contain pixel tags that enable Startled Monocle to track your usage of the communication, including whether the communication was opened and/or what links were followed, if any.
Third Party Terms and Conditions
Please note that your access to and use of the Services may be subject to certain third party terms and conditions and privacy policies, including but not limited to application stores, map data providers, mobile software platforms, online gaming platforms, social networking services and payment providers. You recognize and agree that Startled Monocle is not liable for any such third party terms and conditions and their use of your personal data.
Startled Monocle may in its discretion make available links through advertisements or otherwise enable you to access third party products or services. Please note that, while using such products or services, you are using products or services developed and administered by people or companies not affiliated with or controlled by Startled Monocle. Startled Monocle is not responsible for the actions of those people or companies, the content of their products or services, the use of information you provide to them, or any products or services they may offer. The fact that Startled Monocle is linking to those products or services does not constitute our sponsorship of, or affiliation with, those people or companies.
Please be aware of the open nature of certain social networking and other open features of the Services Startled Monocle may make available to you. You may choose to disclose data about yourself in the course of contributing user-generated content to the Services. Any data that you disclose in any of these forums, blogs, chats or the like is public information, and there is no expectation of privacy or confidentiality. Startled Monocle is not responsible for any personal data you choose to make public in any of these forums.
If you are under 13 years of age or a minor in your country of residence, please ask your legal guardian’s permission to use or access the Services. Startled Monocle encourages parents and/or guardians to play an active role in their children’s online experience at all times. Startled Monocle does not knowingly collect any personal information from children under 13 years of age and if Startled Monocle learns that Startled Monocle has inadvertently gathered personal data from children under 13 years of age, Startled Monocle will take reasonable measures to promptly erase such personal data from Startled Monocle’s records.